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  • Writer's pictureRachel

5 Signs it may be time to rebrand

Feeling uninspired by your current branding? Tired of trying to DIY it all by yourself? Need a little help to reinvigorate your business? A rebrand with Arbie Design Studio could be just what you need.

When your branding is feeling a little out of date, or it’s just not connecting to your offering anymore, it might be a sign that something needs to change. A rebranding can breathe new life into your business, it can help you reconnect with old customers, spark interest in potential customers, and create a cohesive look and feel overall for your company.

Still not sure whether it’s the right time or not for you? Take a look at these five signs that it just may be time to rebrand your business.

1. YOU’RE NOT ATTRACTING THE RIGHT CUSTOMERS

No matter what type of business you do, you know that attracting the RIGHT kind of customers is the most important thing, especially when it comes to your branding and marketing efforts. If you’re not attracting the right customers, you’re essentially wasting your marketing and branding budgets. You need to create branding that not only tells potential customers who you are, but also reaches the right customers who are most likely to purchase your product or service. If your branding is not doing this, then you might need to go back and identify exactly who your ideal client is and what they are looking for. This is all part of my rebranding package, we go over your brand strategy so you are totally clear on who you are serving and how your branding can most effectively attract them.

2. YOUR COMPANY FEELS STUCK

As a business owner, you should feel proud and confident in your business AND your branding. If you don’t, this is a direct sign that you should consider rebranding and fixing any problems you may have. If you are not motivated or excited about your business, your customers won’t be either. You should work to develop something that you are proud of and that you want others to see and talk about. If you’re feeling unmotivated, disappointed, or ashamed of your branding/business, it may just be the perfect time for you to invest in rebranding.

3. THE BUSINESS FEELS UNFOCUSED

Consumers want to purchase products and services from businesses that they trust and that they understand. If your business feels unfocused to you, imagine what it feels like to potential customers searching for the product or service you provide. By rebranding and developing cohesive and consistent branding elements for your business, more people will trust your company and spend money with you. And who doesn’t want that?!

4. YOU DON’T STAND OUT ENOUGH

If your branding is not helping your business stand out in your industry/market, then you may be missing a big trick. Being a business owner is all about standing out from the competition and grabbing the attention of potential customers. Branding is a tool you should be utilising to help achieve this, if you can grab the public’s attention with the look and messaging of your business it will really help boost your marketing. So if you are feeling that your business has started to blend in with your competition, it is definitely time to start thinking about rebranding. With the right help, rebranding your business can make you an industry/market leader and can help you attract several new customers along the way.

5. YOU’RE READING THIS BLOG

Yep, you read that right. If you’re reading this blog, that’s a sign in itself that you should probably rebrand your business.The fact that you took time out of your busy day as a business owner to read these five signs means that you have some sort of doubt with your current branding. Ready to take the next step with me?

If you are excited by the possibility of what a rebranding could do for your business, let’s have a chat! Let’s knuckle down into the reason behind your business, your why, your story; and make sure that your brand fully represents all the best things about you and your business, so you can elevate your look and start attracting your dream clients!


So what do you think? Ready to level up? Book a free consultation call with me and let's talk about how I can help you.



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