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  • Writer's pictureRachel

The difference between branding & a logo

Isn't a branding just a logo? Why do I need a full branding? Why can’t I just have a new logo?

There can be a bit of confusion when designers throw around terms like brand identity, brand marks & brand voice, am I right? I know it can be a little overwhelming and makes you think what are they even talking about, why do I even need all that? Don't I just need a logo?

Well don't worry, I’m here to explain the difference between branding & a logo, to help you figure out what’s the best next step for your business.

In simplest terms, while a logo by itself is great and a very useful tool for / representation of your business it can be a bit one dimensional. Whereas branding encompasses so many different aspects of your story and your business, presenting it in a way that draws attention, trust and personality.

This diagram explains things a little better…

branding diagram

You can see that branding covers a multitude of things from voice, mission, and values to colour, fonts, and visual style, to name but a few. A logo is only a small part of the bigger picture, (and don’t even get me started on submarks, alt logos and favicons, that’s a whole other blog post in itself!). So sure you can get a cute logo designed by someone for super cheap on Fiverr and it will work for your business for the next year or so, but where’s the strategy in that? Where’s the longevity?

Investing in a bespoke branding is exactly that, it’s investing in your business and setting out on the right foot for the future. It will help you to understand the reason & drive behind your business, with design elements that celebrate your uniqueness and make you stand out from the crowd, all working to bring in your most aligned clients and customers.

And that’s why I can’t stop raving about branding, in the long run it will do so much more for your business than ‘just a new logo’ can. If you work with me together we will discover the deeper identity of your business, and I’ll work to bring to life that special something to make your brand really sing!

Ready to elevate your business? I offer a FREE consultation call in case you have any questions and so you can see if we would be a good fit.

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